神话题材在现代包装设计中的应用  

Application of Mythology in Modern Packaging Design

作　　者：刘文良[1] 张丽娜[2] 

机构地区：[1]湖南工业大学,株洲412007 [2]福建师范大学福清分校,福清350300

出　　处：《包装工程》2014年第24期63-67,共5页Packaging Engineering

基　　金：教育部人文社会科学规划基金项目(12YJAZH076);湖南省高校创新平台开放基金项目(10K018);湖南省研究生科研创新项目(CX2014B431)

摘　　要：目的研究神话题材在现代包装设计中的应用规律。方法结合实例分析现代包装设计中神话题材的表意功能以及创意应用,探索神话题材与现代包装设计结合的可行性与具体方法。结论神话题材以其辟邪祈瑞、开导教化、幽默诙谐等内涵而成为现代包装个性化、品位化设计的重要元素。包装设计在甄别神话题材可取性的基础上,宜于利用神话题材的可塑性、迁移性、系列性进行创意构思,让神话题材的魅力在包装设计中得到合理彰显。Objective To study the using rule of mythology in modem packaging design. Methods It analyzed the ideographic function and application skills of mythologies in modem packaging design, explored the conjoint feasibility and specific methods of mythologies and modem packaging design. Conclusion Mythologies are rich in content with blessing, prayer, safety, education and humor, which is the important elements of high grade modem packaging design filted with personality. Packaging design should be creative with the help of plasticity, migration and pedigree of mythologies, to highlight the charm of mythologies in packaging design.

关 键 词：包装设计 神话题材 创意 

分 类 号：TB482[一般工业技术—包装工程]