进军高端产品须内外兼修  

Innovative Technology and Standard Service Are Keys to High-end Truck Market

作　　者：柳献初 

出　　处：《商用汽车》2014年第23期68-68,共1页Commercial Vehicle

摘　　要：受中国经济、管理和文化环境的雕琢,中国卡车形成了特别吃苦耐劳、低价、同质的特色,正是依靠了吃苦和低价的特色,中国卡车阻挡了国外卡车的进军,掌控着中国市场。近年来,随着中国卡车走向国际,竞争导致了产品高端化的需求,中国经济的壮大促使卡车市场需求升级转型,In the past few years,Chinese truck industry has been moving into international market,which obviously resulted in a great demand for high-end products due to the fierce competition.As a matter of fact,Chinese truck industry has been gradually strengthened,and inevitably had a strong will to move forward from lowend products market to highend market.But,seeking a quick success will never be the way leading to the highend market,it is only the result of combination of innovative technology,well-organized management,delicate tradecraft and standard service,etc.

关 键 词：文化环境 中国市场 斯堪尼亚 汽车人 组织结构 深图远虑 用户关系 产品研发能力 高端用户 同质产品 

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