食品企业社会责任来源——激励、制度与承诺  

The Sources of Social Responsibility of Food Enterprises——Incentive,Institution and Commitment

作　　者：杨宇[1] 黄俊[1] 贾煜[1] 

机构地区：[1]西南大学经济管理学院,重庆400715

出　　处：《软科学》2015年第3期15-18,共4页Soft Science

基　　金：国家社会科学基金项目(12XGL007);重庆市社会科学规划项目(2012ZDB15)

摘　　要：基于战略、制度以及伦理的综合视角,运用结构方程模型,以292家食品企业的调查数据分析食品企业社会责任行为的动机和来源。结果表明:市场对食品企业履行员工责任和公共责任的激励作用不明显,而制度压力和高管承诺对该维度的社会责任行为有显著影响;食品企业承担消费者责任具有多重动力,但市场激励的效果低于制度压力和高管承诺的效果。因此食品企业的社会责任行为是基于满足制度要求和管理者主动承诺的表现,而非企业的战略打算。From integrating strategic,institutional and ethical perspectives,using structural equation model,this paper analyzes the driving sources of food enterprises to fulfill their social responsibility based on the survey data of 292 food enterprises. Empirical studies find that the market＇s incentives on food enterprises performing the employee responsibility and public responsibility is not obvious while the institutional pressure and managers＇ commitment has a significant influence on this dimension of social responsibility behaviors. Drive for food enterprises＇ consumers responsibility comes from multiple sources,but market incentives is less visible than institutional pressure and top-management commitment. It concludes that food enterprise social responsibility behaviors rely more on management commitment and the institutional requirements rather than on enterprises＇ strategic plan.

关 键 词：食品企业 社会责任 市场激励 制度压力 高管承诺 

分 类 号：F272[经济管理—企业管理]