Catching the China Wave  

作　　者：Zhou Xiaoyan 

出　　处：《Beijing Review》2015年第12期36-37,共2页北京周报（英文版）

摘　　要：Over the past three to four years, American cosmetics brand Est6e Lauder has quickly ascended to the position of a top beauty brand in the world, and the company＇s secret lies in its wise investment in the world＇s most promisin8 consumer market--China.Global marketers pool their knowledge in China’s unique and ever-changing digital sceneOver the past three to four years,American cosmetics brand Estée Lauder has quickly ascended to the position of a top beauty brand in the world,and the company’s secret lies in its wise investment in the

关 键 词：中国 化妆品品牌 雅诗兰黛 消费市场 世界 美容 

分 类 号：F723[经济管理—市场营销]