基于顾客价值的房地产质量管理初探  

On real estate quality management in view of customer

作　　者：汪波 

机构地区：[1]扬州万运建设发展有限公司,江苏扬州225000

出　　处：《江苏建材》2015年第1期60-62,共3页Jiangsu Building Materials

摘　　要：随着我国经济水平的迅猛提升,房地产市场竞争愈发激烈,要求房地产行业需将顾客价值作为核心内容,实施价值创造活动,积极强化房地产质量管理。文章针对基于顾客价值的房地产质量管理进行探讨。In recent years, with the high development in the economy of our country, the competition in the real estate market is more and more fierce. The realty industry is required to treat the benefit of the customers as the core content in the business. The value is created and the management of the realty industry is optimized. It discusses how to optimize the management of the realty industry and take care of the benefit of the customers in this article.

关 键 词：顾客价值 房地产 质量管理 

分 类 号：F299.23[经济管理—国民经济]