新工业革命背景下的平台战略与创新——海尔平台战略案例研究  

Platform Strategy and Innovation Under the Background of New Industrial Revolution:A Case Study of Haier's Platform Strategy

作　　者：张小宁[1] 赵剑波[1] 

机构地区：[1]中国社会科学院工业经济研究所,北京100836

出　　处：《科学学与科学技术管理》2015年第3期77-86,共10页Science of Science and Management of S.& T.

基　　金：国家自然科学基金重大项目(71121001/G0204);国家软科学重大项目(2012GXS1B001)

摘　　要：因为网络效应的存在,平台市场积累了大量的用户基础,并创造了更大的用户价值。平台用户资源可以作为有价值的战略资源,而平台的管理能力则成为企业的动态能力。从战略管理视角研究平台型企业的构建和治理,能够更好地理解如何通过平台战略实施开放式创新。平台网络效应的发挥并非规模优先,平台结构和平台行为是影响网络效应产生和平台价值创造的重要因素。平台治理主要包括平台管理能力的提升和平台创新体系的构建。利用平台形式整合社会化资源,实施开放性创新,能够提升平台型企业的创新绩效。在未来的研究中,采用战略管理相关理论理解平台型企业的成长和竞争,将有助于拓展平台战略研究的理论基础。Strategy scholars have spent little time considering how RBV＇s precepts apply to platforms. Due to net-work effects, a platform that accumulates a larger user base will deliver greater value. Extending the notion that platform user bases are valuable resources, the process of managing platform can be viewed as a dynamic capabili-ty. The paper argues that a network＇s structure and its conduct also have significant impacts on a network＇s value to users and to network providers. By the way of platform, the firm could integrate social resource and conduct open innovation to improve the innovative performance. Platform firms capture market share by harnessing the ad-vantage of network structure and conduct that previously had neglected by neoclassical economics. So we present a model of platform management based on case study of Haier＇s managerial practice of platform strategy. Finally, theoretical implication and future research are discussed.

关 键 词：新工业革命 平台战略 创新生态 开放式创新 案例研究 

分 类 号：F273.1[经济管理—企业管理]