基于技术接受模型的小型纯电动汽车使用影响因素  

Influencing Factors of the Acceptance of Small Electric Car Based on TAM

作　　者：胡隆基[1] 唐月[1] 毛勇 

机构地区：[1]华中科技大学公共管理学院,湖北武汉430074 [2]湖北广播电视台,湖北武汉430000

出　　处：《科技管理研究》2015年第5期122-125,130,共5页Science and Technology Management Research

基　　金：国家自然科学基金项目"基于智能体建模的绿色小生境成长规律与政策设计研究"(71003039)

摘　　要：以技术接受模型为基础,结合创新扩散理论和感知风险理论提出小型纯电动汽车公众使用影响因素的综合理论模型。以中国小型纯电动汽车为背景,通过问卷方式采集248个有效样本数据,运用结构方程建模的方法检验该模型。研究结果表明:感知有用性、感知易用性、兼容性和感知风险是决定小型纯电动汽车的使用态度的关键因素;小型纯电动汽车的使用态度对使用意愿有显著的正向影响。The comprehensive theoretical model of factors that influence the.acceptance of small electric car is based on the use of technology acceptance model, combined with the innovation diffusion theory and the theory of perceived risk in this paper. This study uses structural equation modeling to test the model, through questionnaires of 248 valid samples, in the context of Chinese small electric car development. The results shows that： perceived usefulness, perceived ease of use, compatibility and perceived risk are key factors in the decision to use a small electric car; the attitude of using small electric cars has a significant positive impact on intention to use.

关 键 词：技术接受模型 小型纯电动汽车 兼容性 感知风险 使用影响因素 

分 类 号：F426.471[经济管理—产业经济] F224