水浒故地区域旅游联动开发提升策略研究  

Strategies to Improve Regional Tourism Cooperation of Areas in Shuihu Stories

作　　者：闫祥青 孙天胜[1] 

机构地区：[1]江苏师范大学历史文化与旅游学院,江苏徐州221116

出　　处：《四川旅游学院学报》2015年第2期64-68,共5页Journal of Sichuan Tourism University

摘　　要：区域旅游联动开发是旅游资源同质地区发展旅游业的有效战略。水浒故地旅游开发各自为政的状况造成了旅游资源的极大浪费,也使得水浒旅游的整体品牌与其名气极不相称。在对水浒故地旅游业发展现状进行解读,对该区域旅游联动开发可行性和必要性加以分析的基础上,文章提出通过规划联动、形象联动、资源联动、产品联动、交通联动、市场联动等方式进行旅游开发,以推动该区域旅游业的整体性提升发展。Regional tourism cooperation is an effective strategy to develop the tourism in areas of integrated tourism resources.Isolated tourism development of these areas has led to the waste of tourism resources and the underdevelopment of tourism brands.This paper conducts an analysis of the status quo of tourism development of places in Shuihu stories,and the feasibility and necessity of regional tourism cooperation in terms of plan-ning,image establishment,resources,product,transportation and marketing before suggesting strategies to pro-mote the overall competence of these areas.

关 键 词：水浒故地 旅游联动开发 协同学 核心—边缘理论 

分 类 号：F592.7[经济管理—旅游管理]