基于SWOT分析法的西安入境旅游市场分析  

Analysis on Entry Tourism Markets in Xi'an Based on SWOT

作　　者：张化丽[1] 曾立伟[1] 张磊夫[1] 

机构地区：[1]西安航空学院外语与旅游系,陕西西安710077

出　　处：《西安航空学院学报》2015年第2期28-32,共5页Journal of Xi’an Aeronautical Institute

基　　金：陕西省教育厅2012年科学研究项目(12jk0076)

摘　　要：利用国家统计局的统计资料,对2013年的西安入境游市场采用SWOT分析法进行分析,指出其在开发入境游市场方面的优势、劣势、面临的威胁及机遇。在此基础上,从加大宣传力度以及市场营销工作,提高促销力度和服务水平,以及做好文字译介工作等方面,对西安开发入境游市场提出了具体建议。This paper discusses the entry tourism markets of Xi'an by using SWOT .The analysis shows that most of the major countries consisting of the entry tourism markets of Xi'an are long‐distance countries which are quite different from that of China .SWOT analysis indicates that there is a great potential to ex‐plore entry tourism markets of Xi'an but we are still faced with big challenges .Suggestions have been put forward for further exploring entry tourism markets of Xi'an ,e .g .enhance tourism product promotion ;improve tour ism service;and strengthen the translation of materials related to scenic spots of Xi'an .

关 键 词：西安 入境旅游市场 SWOT分析 

分 类 号：K928.9[历史地理—人文地理学]