农业生态景观型乡村旅游目的地乡村社区农民幸福指数测评——以昌都芒康县纳西民族乡为例  

Evaluation on Happiness Index of Farmers and Herdsmen in Agricultural Ecological Landscape in Tibet—A Case Study of Naxi Ethnic Townships,Mangkang County,Changdu Region

作　　者：徐秀美[1] 罗许伍[1] 

机构地区：[1]西藏大学旅游与外语学院,西藏拉萨850000

出　　处：《安徽农业科学》2015年第7期122-126,共5页Journal of Anhui Agricultural Sciences

基　　金：国家社会科学基金项目阶段性研究成果(13XJY003)资助

摘　　要：在相关文献综述的基础上,结合课题组前期研究与实地调查工作经验,构建了西藏乡村旅游目的地农牧民幸福指数测评指标体系。运用德尔菲技术确定了测评指标准则层、领域层、测评指标层的指标;进一步运用层次分析法(AHP)技术对测评指标体系进行了处理,确定了不同层次指标的权重。以西藏农业生态景观型乡村旅游目的地的代表——昌都地区芒康县盐井纳西民族乡为研究个案,对其乡村旅游目的地社区农民进行了问卷调查与访谈调查,并获得了原始数据。在此基础上对数据进行统计分析,得出该乡乡村旅游目的地社区农民的幸福指数为0.736,并进一步分析了构成该情况的主要影响因素,旨在从微观角度丰富乡村旅游目的地农牧民幸福指数测评研究。Evaluational index system of farmers and herdsmen＇s happiness in rural tourism destination was established based on review of related literature and previous work experience from research and the fieldwork. Delphi technique was applied to establish indicators of domain layer,criterion layer and evaluational layer of the index,what is more,the weight of different levels was defined by using Analytic Hierarchy Process（AHP）. Original data were acquired on account of interview and questionnaire survey with farmers in Naxi Ethnic Townships,which also called Yanjing by local people. The follow-up work was the data statistical analysis,and finally the result of happiness index of farmers and herdsmen was concluded,which was 0. 736,and main influencing factors were analyzed,aiming at enriching the study of farmers and herdsmen＇s happiness index from microscopic aspect.

关 键 词：幸福指数 测评 农牧民 乡村旅游 纳西民族乡 

分 类 号：S181.4[农业科学—农业基础科学] F59[经济管理—旅游管理]