网络生态视阈下企业网络商业伦理的构建  

作　　者：巫月娥[1] 

机构地区：[1]闽南师范大学管理学院

出　　处：《企业经济》2015年第3期68-71,共4页Enterprise Economy

基　　金：福建省社会科学规划项目“商务模式对社会责任与绩效关系的调节效应:基于闽企的经验证据”(批准号:2013B055);福建省自然科学基金项目“覆盖决策信息系统理论及其在复杂系统决策中的应用”(批准号:2013J01265)

摘　　要：网络商业伦理的构建是网络企业获取竞争优势的关键。本文基于网络生态的视角，提出企业要从整体网络生态观来权衡和构建网络商业伦理。可以从外部网络商业伦理、内部网络商业伦理和员工职业伦理三个方面着手构建企业网络商业伦理观。其中，外部网络商业伦理与传统儒家商业伦理趋同，包括人本观、德行观、和谐观等。内部网络商业伦理包括隐私、安全、诚信、笃行、公正五个方面。员工职业伦理可从隐私、准确性、知识产权和可访问性四个方面概括，并就此提出了企业培育网络商业伦理观的具体建议。Building an e -commerce ethics is the key factor for enterprises to obtain the competitive advantage online. From the network ecological perspective, the paper puts forward that enterpriseseould weigh and construct e - commerce ethics from the whole network ecological view, and the enterprise e -commerce ethics could be constructed from three aspects of external e - commerce ethics, internal e - commerce ethics and employee occupation ethics. Among them, the external e - commerce ethics and the traditional Confucian ethics converge, including humanistic concept, moral concept and harmonious concept. The internal e -commerce ethics includes integrity, privacy, security, fulfillment and justice. Employee occupation ethics includes privacy, accuracy, intellectual property and access. Therefore, it puts forward specific strategies of network enterprises to cultivate business ethics.

关 键 词：网络生态 网络商业伦理 网络企业 

分 类 号：F272[经济管理—企业管理]