基于顾客价值的在线旅游企业差异化战略研究  

作　　者：李雪琴[1] 

机构地区：[1]河南职业技术学院旅游管理系

出　　处：《企业经济》2015年第3期132-136,共5页Enterprise Economy

摘　　要：在线旅游自2003年成型以来，作为一种新的服务业态获得迅猛发展，竞争日趋激烈。本文从在线旅游企业实施差异化战略的路径以及差异化的成本控制两方面提出了在线旅游企业差异化战略的构建策略。认为在线旅游企业差异化的战略路径包括产品差异化、服务差异化、品牌差异化和情感要素差异化等。在此基础上，提出了通过利用信息技术化解管理成本、创新商业模式缩减企业成本、构建战略联盟降低竞争成本等差异化成本控制策略。Since the formation in 2003, as a new service industry, the online tourism has received a rapid development and the fierce competition. From the implementation path of differentiation strategy and cost control differentiation of online travel enterprises, the paper puts forward the construction ways of differentiation strategy of online travel companies. It believes that the path includes three aspects of product differentiation, service differentiation and emotional element differentiation, and proposes some strategies of differentiation cost control for online travel companies to use the information technology to resolve the management cost, innovate business model to reduce enterprise costsand build strategic alliances to reduce competition costs.

关 键 词：顾客价值 在线旅游企业 差异化战略 

分 类 号：F592.6[经济管理—旅游管理]