浅析后品牌时代下“品牌”涵义的转变  

A BRIEF ANALYSIS OF THE MEANING OF “BRAND” IN THE POST BRAND TIME

作　　者：许甲子[1] 马赈辕[1] 

机构地区：[1]大连医科大学艺术学院

出　　处：《设计》2015年第4期60-61,共2页Design

摘　　要：自"品牌"诞生以来,我们便进入了品牌时代。进入到了二十一世纪第二个十年,经济繁荣、思想观念转变、文化全球融合等诸多综合因素,使"品牌"更加规范化、系统化、视觉化,品牌背后的附加值更加为经营者和消费者看重,个性鲜明的视觉特色更加为消费者所青睐、规范完整的系统性更加促进企业经营的良好进行,而这些鲜明的品牌特点是品牌时代所忽视的,通过调研、论证、分析确立后品牌时代品牌的涵义转变。Since the ＂brand＂ was born, we have entered the era of the brand. Running into the twentieth year of the twenty-first century, including the factor of economic prosperity, the changing ideology, the globalize culture, and so on, make ＂brand＂ more standardized, systematized and visualized. The additional value behind the brand is much more valued by the operators and consumers. The visual character is much more favored by the consumers. The standardized systematization promotes good conduct of business. These brand features are ignored in brand era, and through research, demonstration, analysis, the change of brand meaning in post –brand time is established.

关 键 词：品牌 后品牌时代 品牌塑造 

分 类 号：F273.2[经济管理—企业管理]