浅析大数据背景下网络营销服务模式的革新  

The Innovation of Network Marketing Service Mode under the Background of Big Data

作　　者：张艳红[1] 

机构地区：[1]厦门城市职业学院商贸系,福建厦门361008

出　　处：《吉林工程技术师范学院学报》2014年第11期91-93,共3页Journal of Jilin Engineering Normal University

摘　　要："大数据"技术具有着极高的科技价值和经济价值,基于大数据的网络营销已经成为企业智慧营销的重要手段。本文先从商务和技术两个角度分析了大数据技术的内涵,然后分析了大数据技术在网络营销领域的应用,最后提出企业在应用大数据技术过程中应该注意的问题,以期促进大数据技术在网络营销领域的应用和发展。＂ Big data＂ technology has very high scientific value and economic value and network marketing based on big data has become an important means of enterprise intelligence wisdom marketing. This paper first from two angles of business and technology analyzes the connotation of big data,then analyzes the application of big data technology in the field of network marketing,and finally puts forward the problems that enterprise should pay attention to in the process of the application of big data technology,in order to promote the application and development of big data technology in the field of network marketing.

关 键 词：大数据 网络营销 

分 类 号：F279.14[经济管理—企业管理]