绝缘子质量管理与营销策略浅析——以莱芜电瓷有限公司为例  

Analysis of the insulator quality management and marketing strategy——Taking Laiwu porcelain Co.,Ltd.as an example

作　　者：赵忠芳[1] 李爱国[1] 狄俊锋[1] 

机构地区：[1]莱芜市职业技术学院,山东莱芜271100

出　　处：《经济研究导刊》2015年第8期98-99,118,共3页Economic Research Guide

基　　金：横向课题"中国绝缘子市场发展现状及质量管理研究"

摘　　要：随着市场竞争的不断加剧,绝缘子企业经营也日益艰难,质量管理成为竞争的焦点,市场的开发与管理越来越被作为管理的重中之重。因此,从绝缘子产品质量管理及营销策略方面提出自己的看法,以莱芜电瓷有限公司为例,解析绝缘子市场营销策略问题。With the increasing competition in the market, the enterprise management is also increasingly difficult, insulators, the quality management.become the focus of competition,market development and management is increasingly used as a priority among priorities management. Therefore, put forward their own views from the quality management of insulator products and marketing strategies in Laiwu electric porcelain Co., Ltd. as an example, the analytical problem of insulator Market Marketing strategy.

关 键 词：绝缘子 质量管理 营销策略 

分 类 号：F273.1[经济管理—企业管理]