KIBS员工需求驱动下行为决策的模拟——基于风险偏好视角  

Simulation for the KIBS Employee Behavior Decision-making in Demand-driven——Based on the Perspective of Risk Appetite

作　　者：姜凤珍[1] 胡斌[1] 

机构地区：[1]华中科技大学管理学院,湖北武汉430074

出　　处：《运筹与管理》2015年第1期100-107,共8页Operations Research and Management Science

基　　金：国家自然科学基金项目;基于行为模拟与优化的信息化企业组织的孵化研究(71271093)

摘　　要：随着经济全球化的发展,知识密集型服务业(KIBS)越来越受到学术界的关注。本文研究员工的风险偏好对KIBS员工合作与冲突行为的影响演化规律,目的在于为KIBS的管理决策提供支持。为了发现风险偏好对员工合作与冲突行为的影响,设计效用函数,并建立了风险规避和风险中性下KIBS员工合作与冲突行为决策模型,给出了KIBS员工在不同风险假定下的最优行为决策,对风险规避员工组织应当给予适度的激励,这样能够提高员工的合作程度。之后使用MATLAB2010进行模拟,并使用EXCEL对数据进行分析,发现:(1)风险偏好程度不同对员工的决策行为的影响程度不同;(2)对于员工应该给予适当的激励措施,以便提高员工的合作程度;(3)当任务的工作量达到一定程度,应当增加的是员工的固定收益而不是激励程度。With the development of economic globalization , more and more academics are focused on knowledge-intensive service （ KIBS） .In order to provide support management decisions for the KIBS ,this paper studies the evolutionary law of KIBS employees ’ cooperation and conflict behavior when effected by the risk preference .We develop a behavior decision model of KIBS employees ’ cooperation and conflict and employee incentive model , design utility function considering the risk neutral and risk aversion of employee .Organization should give differ-ent appropriate incentives for different risk preference employees , which can improve the staff ’ s cooperation . Then MATLAB2010 and EXCEL are used to implement this simulation analysis .The simulation results show that：1）Different degrees of risk preference have different impacts on the decision-making behavior of employees;2）In order to improve the staff’s cooperation, organization should give appropriate incentives for employees;3）When the task of the work load reaches a certain degree , organization should increase the staff ’ s fixed income rather than the degree of motivation .

关 键 词：风险偏好 激励程度 知识密集型服务业 合作与冲突 行为运作 

分 类 号：C93[经济管理—管理学]