我国休闲体育产业的特征及布局  

Characteristics and layout of the leisure sports industry in China

作　　者：王先亮[1,2] 杨磊[1] 任海涛[1] 

机构地区：[1]济南大学体育学院,山东济南250022 [2]北京体育大学博士后流动站,北京100084

出　　处：《体育学刊》2015年第2期42-46,共5页Journal of Physical Education

基　　金：国家自然科学科学基金项目(71403149);山东省社会科学规划研究项目(11CTYJ09);济南大学人文社科基金项目(14YB24)

摘　　要：为明确产业特征,优化产业布局,提供休闲体育产业快速发展的路径,通过理论与实证研究认为:休闲体育产业具有消费与生产同时性、产业融合性、体育特色等特征,产业价值链分为产业设计、基础建设、产品供给、销售与服务、追踪与反馈环节,区域布局影响指标体系包括区域经济、区域体育产业和区域优势要素。发展休闲体育产业应理清产业价值链、优化价值链布局,发挥区域优势优化地区布局。In order to specify industrial characteristics, to optimize industrial layout, and to provide a way for therapid development of the leisure sports industry, the authors put forward the following opinions via theoretical andempirical research： the leisure sports industry has such characteristics as consumption and production simultaneity,industry fusion and sports features etc; the industrial value chain includes such links as industry design, infrastructureconstruction, product supply, sale and service, tracking and feedback; the regional layout affecting index systemincludes such factors as regional economy, regional sports industry and regional advantages; for developing the leisuresports industry, China should clarify the industrial value chain, optimize value chain layout, exert regional advantages,and optimize regional layout.

关 键 词：体育产业 休闲体育 产业特征 价值链 

分 类 号：G80-05[文化科学—运动人体科学]