绵阳市城市居民休闲体育消费特征分析  

Leisure Sports Comsumption Characteristics in Mianyang City

作　　者：吴薇[1] 李洋[1] 

机构地区：[1]绵阳师范学院体育与健康教育学院,四川绵阳621000

出　　处：《西昌学院学报（自然科学版）》2015年第1期107-111,共5页Journal of Xichang University(Natural Science Edition)

基　　金：四川省教育厅人文社会科学(休闲体育产业)重点研究基地项目(项目编号:XXTY2013C07)

摘　　要：以社会学、经济学、体育学等多学科理论为指导,采用文献资料法、问卷调查法和访谈法。对绵阳市居民休闲体育行为和休闲体育消费现状进行分析,结果显示以绵阳为代表的西部中等城市居民休闲体育消费特征与国内一、二线城市相比有一定区别,表现为消费水平偏低、消费类型单一,消费市场潜力巨大;居民参与休闲体育运动的普及率较高,运动场所的选择以政府公益性场所为主;体育消费的类型主要为体育用品和体育服饰。据此,提出此类城市休闲体育消费水平进一步提升的合理建议和对策。The paper takes theories of sociology, economics and sports science as its theoretical basis, by means of literature consultation,questionnaire and interview method, analyzes the leisure sports behavior and leisure sports consumption situation of the residents in Mianyang. The results show that Mianyang, a west city of China, has different characters to the east or big cities, the consumption level is low, the consumption type is single, and there has a huge potential market. The residents have a high popularity rate participating in sports, and most of them choose the public place doing exercise. The main type of consumption is sports products and sports clothes. Thus,there are given some suggestions and countermeasures to improve the consumption level in west medium-sized city.

关 键 词：中等城市 居民 休闲体育 消费 

分 类 号：G812.771[文化科学—体育学]