基于利益相关者关系质量改进的商业模式价值创造分析  

Value Creating in Business Model from the Perspective of the Stakeholder Relationship Quality Improvement

作　　者：刘刚[1] 

机构地区：[1]华东理工大学商学院,上海200237

出　　处：《商业经济与管理》2015年第3期34-40,共7页Journal of Business Economics

基　　金：教育部人文社会科学规划基金项目"商业模式组件耦合协调与企业绩效提升的机理研究"(14YJA790031)

摘　　要：从利益相关者关系质量、连续质量改进理论出发,采用理论分析和逻辑推理方法,考察了利益相关者关系质量、质量维度、维度层次性,提出了利益相关者关系质量连续改进的构想,并建立由焦点企业、利益相关者及跨越二者边界活动所组成的关系质量改进框架。在此基础上,分析了关系质量改进下的价值创造逻辑、过程和机制,阐释了关系质量改进对焦点企业与利益相关者之间的产品和服务交易效率、资源和能力互补、业务和活动锁定以及网络价值传递的影响,为企业商业模式创新和价值创造实践提供借鉴。Starting from the stakeholder relationship quality theories and the continuous quality improvement theories, with theory analysis and logic inference, the researcher investigates the stakeholder relationship quality, and the relationship quality dimen- sions and hierarchies. Then, a relationship quality continuous improvement framework is constructed based on the continuous quality improvement principles, which consists of the enterprises, their stakeholders and the overlapping activities. The value creating in- herent logics, processes and mechanics are studied. The researches show that the continuous stakeholder relationship quality im- provements, as a value creating activity, can provide more spaces and occasions of value creating for businesses and their stakehold- ers by increasing product and service transaction efficiencies, resource and capacity complementarities, business and action positive lock-in effects and network value delivery effects. The researches have set an inherent logic link between the continuous stakeholder relationship quality improvement and the value creating of business model, and can provide a significant reference for business model innovation and value creating practices.

关 键 词：利益相关者关系质量 连续质量改进 商业模式 价值创造 

分 类 号：F270[经济管理—企业管理]