突发事件中社交媒体信息可信度研究  

Social Media Information Credibility in Emergencies

作　　者：薛传业 夏志杰[1] 张志花[1] 葛涛[1] 

机构地区：[1]上海工程技术大学管理学院,上海201620

出　　处：《现代情报》2015年第4期12-16,共5页Journal of Modern Information

基　　金：国家社会科学基金项目"非常规突发事件中社会化媒体不实信息的群体干预模式研究"(项目编号:14BTQ026);教育部人文社会科学研究青年基金项目"基于Web2.0技术的非常规突发事件应急信息共享模式与运行机制研究"(项目编号:12YJC630242)

摘　　要：为了研究突发事件中社交媒体信息可信度的影响因素,本文以甬温线铁路交通事故作为背景,构建了突发事件中社交媒体信息可信度的信任模型,通过问卷调查法,应用结构方程模型分析所得数据,分析结果表明:来源可信度、传播渠道可信度、信息内容可信度、传者专业权威性、传者可信赖性、网络依赖以及信息客观性正向影响公众对突发事件中社交媒体信息信任度的评价,评论质疑负向影响公众对突发事件信息可信度的评估,网络使用和信息完整性对突发事件信息可信度影响不显著。In order to study the influence factors of social media information credibility in the event of an emergency,the paper based on the Yong Wen line railway traffic accident,constructed a trust model of social media information credibility in the event of an emergency,through the questionnaire survey method,application of structural equation model to analyze the data,the analysis results showed that： the source credibility,transmission channel,the information content credibility,the professional authority,the trustworthiness,Internet dependence and Information objectivity positive influence on the public trust of social media in the event of an emergency,the critics negative impact on the public emergency information credibility evaluation.Internet use and information integrity is not significant effect on emergency information credibility.

关 键 词：突发事件 信息可信度 社交媒体 评论质疑 

分 类 号：C931[经济管理—管理学]