The Status of Chinese Corporate Brand Management and Analysis of Promotion Measures  

作　　者：Qing LI 

机构地区：[1]Langfang Teachers University, Langfang City,Hebei ,065000,China

出　　处：《International Journal of Technology Management》2015年第2期69-71,共3页国际技术管理

摘　　要：Through the introduction of Chinese brand management, this paper discussed the importance of brand management in enterprise development, and analyzed the status of corporate brand management, and proposed measures to strengthen corporate brand management.

关 键 词：brand management BUSINESS CONSUMPTION 

分 类 号：F272.3[经济管理—企业管理] F279.23[经济管理—国民经济]