公众酒店低碳消费行为影响因素分析——基于天津市酒店顾客的调查数据  

Factors influencing the public low-carbon consumption behavior in hotels-Based on the survey of Tianjin hotel customers

作　　者：赵黎明[1] 张海波[1] 孙健慧[1] 

机构地区：[1]天津大学管理与经济学部,天津300072

出　　处：《干旱区资源与环境》2015年第4期53-58,共6页Journal of Arid Land Resources and Environment

基　　金：国家社科基金重大项目"基于智慧技术的滨海大城市安全策略与综合防灾措施研究"(13&ZD162);国家软科学项目"低碳旅游与旅游消费拉动经济的一般均衡研究"(2011GXQ4B008)资助

摘　　要：基于天津市376位酒店顾客的问卷调查数据,运用SEM模型对公众在酒店情境下低碳消费行为的影响因素进行了微观探讨。结果表明:公众酒店低碳消费行为包含一般行为与积极行为两个维度,公众对一般行为的认知和参与度较高,而对积极行为的认知和参与度相对较低。影响一般行为的因素依次为公众感知利益、酒店低碳情境、低碳态度和社会规范,影响积极行为的因素依次为低碳态度、低碳知识、社会规范和感知利益。Based on questionnaires of 376 hotel customers in Tianjin, we explored the factors influencing the public low -carbon consumption behaviors in hotel from microcosmic aspect using SEM. The analytical results are as follows ： the public low - carbon consumption behavior in hotel could be divided into common behavior and positive behavior, and the public participation level was higher in common behavior and lower in positive behav- ior apparently. The common behavior was affected in the order by perceived benefits, low - carbon situation of the hotel, attitude and social norms ; while the positive behavior was affected in the order by attitude, low - car- bon knowledge, social norms and perceived benefits.

关 键 词：酒店顾客 低碳消费行为 影响因素 SEM模型 

分 类 号：F113.3[经济管理—国际贸易]