文艺作品隐性构建地方旅游形象的机理分析  

A Mechanism Analysis to the Implicit Construction of Tourism Image of Place by Literary and Artistic Works

作　　者：刘宏芳[1] 明庆忠[1,2] 王丹 

机构地区：[1]云南师范大学旅游与地理科学学院,昆明650500 [2]云南师范大学旅游规划研究中心,昆明650500 [3]北京巅峰智业旅游文化创意股份有限公司,北京100028

出　　处：《地域研究与开发》2015年第2期120-124,共5页Areal Research and Development

基　　金：国家科技支撑计划课题(2013BAJ07B02);国家自然科学基金项目(41361037)

摘　　要：文艺作品与地方和旅游活动有着密切联系。影响地方旅游形象生成的文艺作品有静态和动态两类,并兼具自在性与中立立场、地域指向性、可传播性及可读性。文艺作品促进地方旅游形象的构建是一个从地方走向大众的流程,构建机理主要体现在大众传媒的广泛性和印刷技术改进成为文艺作品传播的强势动力;经由文艺作品对旅游者赋予地方的意义与情感,潜在旅游者生成"他乡向往";文艺作品符号化了地方意象,促进了地方感的形成。整个地方旅游形象的生成是一个意象→地方形象→地方旅游形象的过程,其本质是旅游场域下文艺作品意象符号化的过程。在如火如荼刻意塑造地方旅游形象的背景之下,借力文艺作品是实现地方的深度宣介、特色凸显和旅游形象的生动打造的重要途径之一。Literary and artistic works（ LAWs） are closely related with place and tourism activities. There are two categories of LAWs which effect the formation of tourism image of place（ TIP）,namely static works and live works and the specific characteristics of these LAWs are natural presence and neutrality,regional-oriented,spreadable and readable. The constructing process of LAWs promoting the TIP is undergoing the procedure from place to the mass people.The building mechanism is embodied in these aspects： the mass media＇s widespread propagation and improvement of printing technology become the strong power of LAWs transmission; tourists produce the＂other-place aspiration＂through the meaning and affection that literary works give to the area; LAWs symbolize the regional image,promoting the formation of sense of place. The whole formation process of TIP is from LAWs to image,image to place image,place image to TIP. The nature is the literary image-symbolization process under tourism background. Under the background of shaping TIP vigorously and deliberately,this research offers some enlightenment on how to use the LAWs tactfully to realize the deep propagation,highlight the specialty of place and shape vivid tourism image of place.

关 键 词：文艺作品 构建 地方旅游形象 机理 

分 类 号：F127.41[经济管理—世界经济]