基于TOE模型的中小企业电子商务绩效关联度分析  

Analysis of the Correlation between E-Commerce and Business Performance in SMEs Based on TOE Method

作　　者：陈晴旖[1] 

机构地区：[1]中国人民大学商学院,北京100872

出　　处：《生态经济》2015年第5期29-33,共5页Ecological Economy

基　　金：国家社会科学基金项目"区域经济协调发展中的技术收敛问题研究"(12BJY023)

摘　　要：电子商务的出现改变了企业以往的商业模式,不仅为企业拓宽了营销渠道,降低了企业的运营成本,更重要的是电子商务模式加强了供应链上下游企业之间的协调性,促进了企业间的合作。文章基于TOE模型构建了中小企业电子商务绩效指标体系,从组织因素、技术因素和环境因素三个方面对影响企业经营绩效的因素进行了定量分析。同时,我们在实证分析的基础上讨论了电子商务与中小企业绩效之间的内在关联,并提出相关政策建议。The emergence of electronic commerce changes the previous business model, not only expands the marketing channels for enterprises, reduces the operation cost of enterprise; more important is the mode of electronic business affairs to strengthen the coordination between the supply chain upstream and downstream enterprises, promotes cooperation between enterprises. In this paper, we analyze the E-commerce performance index based on the TOE method, and made the subdivision index into three aspects as organizational factors, technical factors and environmental factors. At the same time, we discussed the relationship between electronic commerce and the performance of SMEs on the basis of empirical analysis, and puts forward relevant policy suggestions.

关 键 词：电子商务 中小企业 TOE模型 企业绩效 

分 类 号：F274[经济管理—企业管理]