从高档度假酒店顾客体验感知透析国内后现代休闲旅游消费行为  

An Analysis of Postmodern Chinese Holiday Tourist Behaviours from the Perception of Customer Experience in High-Star Resort Hotel

作　　者：杨韫[1] 田芙蓉[1] 

机构地区：[1]昆明学院旅游学院,云南昆明650214

出　　处：《生态经济》2015年第5期115-121,126,共8页Ecological Economy

摘　　要：后工业社会的转型和发展,让居民的消费条件得到了大大改善和提高,全新的后现代消费理念也就孕育而生。伴随着度假旅游热潮在全球范围内的不断升温,近年来入住高档度假酒店进行体验消费已逐渐成为了国内旅游者主要的休闲度假消费决策。鉴于全新的后现代消费理念对传统中国消费价值观的影响,在入住高档度假酒店过程中国内顾客展现了与其他国家所不同的消费行为特征。文章从后现代体验消费入手,通过对度假酒店服务绩效与顾客体验价值感知之间关系进行实证研究,归纳分析国内顾客在高档度假酒店中所具有的独特消费行为表现,并为度假酒店企业更好服务中国顾客,为他们量身定做满意的度假体验产品提出了对策和建议。As the post-industrial society transforming, the postmodern consumer behaviour characteristics are increasingly preeminent. With the vigorous development of vacation tourism in worldwide, resort hotel consumption experience has already become an important component of consumption behaviours in post-modern society. In recent years, it is one of popular leisure tourism consumption decisions to stay in resort hotels during holidays. However, owing to the new postmodern consumption concept impacts on the traditional consumption patterns, the Chinese consumer behaviours are totally different from other countries. Based on the experience consumption behaviours of postmodern consumption concept, this empirical study of the relationships among service performance by the resort hotel front line departments, the perception of customer experience and customer satisfaction was done. The results showed diverse Chinese holiday tourists characteristics and perceptions, and implied that resort hotel managers should further insights to Chinese especial consuming psychology, and then design customized resort experiencing product package for Chinese consumers.

关 键 词：度假酒店 后现代体验消费 国内度假旅游者 顾客教育 

分 类 号：F205[经济管理—国民经济] D922.6[政治法律—环境与资源保护法学]