科技期刊广告经营策略  

On Advertising Strategies for Science Journals

作　　者：郁济敏[1] 

机构地区：[1]中国电子科技集团公司第十八研究所,天津300384

出　　处：《天津科技》2015年第4期71-72,共2页Tianjin Science & Technology

摘　　要：广告经营带来的经济效益对于科技期刊的生存和发展尤为重要。阐述了科技期刊广告经营的必要性和原则。同时论述了科技期刊广告经营策略,要进行自我定位,了解期刊所在行业、读者群等特点,同时,还要找准目标客户定位,有针对性的进行销售。树立为客户服务的理念,为客户量身定做广告方案,力求达到最好的宣传效果。尽力保持与客户稳定的合作关系,通过各种方式与客户进行有效沟通。按照重要程度将目标客户分类,以合理安排销售的时间与精力,提高经营效率和经营效果。The economic benefit brought by advertisements is of vital importance to the development of science journals. In this paper,both the advertising necessity and principles for science journals were introduced. In addition,advertising strategies for these journals were discussed. One of the strategies is to find the journals＇ own position in the market,such as learning the sector they belong to and the characteristics of their readers. The second strategy is to pinpoint their target customers to carry out customized marketing activities. The third strategy is to set up a sense of serving customers and make up customer-tailored advertising schemes to achieve the best promotion effect. Moreover,try the best to maintain a steady cooperation relationship with their customers and carry out effective communications with them by using as many ways as possible.

关 键 词：科技期刊 广告经营 客户关系 

分 类 号：F713.82[经济管理—广告]