微博平台企业监管的动态关系研究  

Researth on the dynamic relationship between micro-blog platform of enterprise supervision

作　　者：马特[1] 董大海[1] 

机构地区：[1]大连理工大学管理学院,辽宁大连116024

出　　处：《科技与管理》2015年第2期32-37,共6页Science-Technology and Management

基　　金：国家自然科学基金重点项目(70532006);教育部人文社科项目(10YJC630065)

摘　　要：随着互联网的普及,微博应用得以在国内高速发展,越来越多的网民开始使用微博,微博的普及率和用户的黏性也逐渐加大,更多的商家从微博应用中嗅得了商机,微博中的草根大号已经成为企业获得盈利的工具,但是各搭建平台的微博平台企业成立至今却仍却颗粒无收,种种矛盾日趋明显。本文针对中国微博发展速度过快,用户增长迅速,容易滋生用户监管方面的问题进行了分析。在研究中对微博平台企业、监管部门、用户三方之间的关系进行了研究分析,在三方的演化博弈模拟中分析了各方应对各种策略时的抉择情况。With the popularity of the Internet,microblogging application has been developed rapidly in the country,and more and more users start using microblogging. Its popularity rate gradually increases users＇ stickiness,and more businesses from the microblogging application explores business opportunities,so microblogging has become a tool for grass-roots enterprises to obtain large profits. This paper aims at the situation that Chinese microblogging growing rapidly. The user is growing fast and easy to breed,and these regulatory problems are analyzed. In explonng the microblogging platform enterprise,regulators and users are analyzed,and the relationship between the three parties in evolutionary game analysis in simulation of the parties to deal with all kinds of strategy choice. Analysis is more close to reality,the real reflects the microblogging platform companies coping with the actual situation of strategy choice.

关 键 词：微博 微博平台企业 微博用户 监管 

分 类 号：F713.50[经济管理—市场营销]