就业为导向的高职广告设计人才培养模式研究  

Research on the Talents Training Mode of Career-oriented for the Advertising Design in Higher Vocational Education

作　　者：李兰[1] 张锐[1] 

机构地区：[1]重庆工业职业技术学院

出　　处：《创意设计源》2015年第1期69-71,共3页Idea & Design

基　　金：重庆市高教改革项目<适应重庆文化创意产业发展的高职广告设计类专业人才培养模式研究>(编号:1203168);<基于传统媒体和数字媒体共建的广告专业产学研结合教学模式研究与实践>(编号:1203004)的研究成果之一

摘　　要：落后的广告教育所造成的专业人才匮乏,已成为制约我国广告业发展的最大瓶颈。高职广告教育要紧密结合行业发展需求,以企业需求为核心,合理设置广告设计专业课程。以学生为主体,教师为主导,采取学生团队式的工作室教学模式和项目化的教学模式。通过校企联动培养,缩小广告设计专业人才培养与企业、行业人才需求之间的差距,以提高学生的就业竞争力。It has become a big problem of lacking of talents which hinders the development of advertisement because of the backward advertising education.Higher vocational education should be closely combined with the needs of advertising industry and meets the core requirements of enterprises with a reasonable set of curriculums of advertising design.Adopting the teaching mode of students team of studios and the mode of projects oriented which is students oriented and taking the teachers as the leading factor.Shortening the gap between professional training the talents with of advertising design and the needs of enterprises to improve the employment competitiveness of students through the cooperative trainings of schools and enterprises.

关 键 词：就业 高职 广告设计 人才培养 

分 类 号：F713.8-4[经济管理—广告] G712[经济管理—产业经济]