闽台水产品出口市场结构比较及合作策略研究  

A comparison of aquatic products export market structures and cooperation strategies between Fujian and Taiwan

作　　者：郑思宁[1] 冯亮明[2] 胡伟斌[3] 

机构地区：[1]福建农林大学公共管理学院,福建福州350002 [2]福建农林大学经济学院,福建福州350002 [3]浙江大学中国农村发展研究院,浙江杭州310058

出　　处：《福建农林大学学报（哲学社会科学版）》2015年第2期47-53,共7页Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)

基　　金：福建省科技厅软科学重点项目(2013R0010);福建省社会科学规划项目(2014C109);浙江省博士后科研项目择优资助基金(BSH1402032)

摘　　要：通过相关贸易指标,比较分析了闽台水产品出口市场结构,找出二者在国际市场上的合作空间,为在ECFA下共同开发世界水产品消费市场、提升双方水产品国际市场竞争力提供相应的政策参考。研究结果表明:闽台水产品出口目标市场较为相近,主要集中在日本、美国、韩国、东盟和欧盟市场;出口市场结构都表现为日趋多元化的特征。最后,在比较研究的基础上提出扩大ECFA早收清单的水产品范围、共同投资开发第三方市场、根据国际市场需求制定差异性的营销策略等政策建议。According to related trade indexes, aquatic products export market structures in Fujian and Taiwan are compared and an- alyzed, and the cooperation potential between them in international market is explored, in order to offer the policies concerned for jointly developing world aquatic products consumers market and enhance their competitiveness of aquatic products in international market under ECFA. The results show as follows. The target markets of aquatic products export of Fujian and Taiwan are similar in Japan, USA, South Korea, ASEAN and EU while the export market structures display the features of diversification. Accordingly the policy recommendations are proposed to enlarge the scope of aquatic products in the early harvest list of ECFA, to jointly invest developing the third party markets, and to establish different marketing strategies so as to satisfy the various demands from international market.

关 键 词：海峡两岸 水产品 出口市场结构 渔业 

分 类 号：F752.65[经济管理—国际贸易]