逆向营销对我国实体产业创造市场价值的影响——基于经济新常态趋势视角  

Influence of Adverse Marketing on China's Entity Industry Creating Market Value——based on the new normal perspective

作　　者：裘益明[1] 

机构地区：[1]宁波大红鹰学院,浙江宁波315000

出　　处：《价格月刊》2015年第5期91-94,共4页

摘　　要：在经济新常态趋势下,逆向营销策略对我国实体产业创造市场价值有着重要影响。从分析经济新常态观点在我国发展实体产业的价值体现入手,研究了实体产业发展存在的主要问题及逆向营销对实体产业创造市场价值的影响,最后提出了利用逆向营销创造市场价值的对策建议。Under the new normal trend, the adverse marketing strategy has a significant influence on the market value cre- ated by China＇s entity industry. From the analysis of the value created by China＇s development of entity industry from the new normal perspective, this paper studies the existing issues and the impact of adverse marketing on market value created by entity industry, and finally puts forward countermeasures.

关 键 词：经济新常态 逆向营销 实体产业 市场价值 

分 类 号：F713.5[经济管理—市场营销]