延平区城郊型乡村旅游开发策略研究  

Study on Development Strategy of Suburban Rural Tourism in Yanping City

作　　者：吴剑豪[1] 

机构地区：[1]闽北职业技术学院管理系,福建南平353000

出　　处：《湖北第二师范学院学报》2015年第2期68-71,共4页Journal of Hubei University of Education

摘　　要：结合延平区发展城郊型乡村旅游的实际情况,提出乡土性、休闲性、低碳生态和社区参与的原则,需明确立足本地客源的市场定位,完善旅游产品体系,推动与相关产业跨界协作,依托"智慧旅游"创新营销手段,塑造延平区乡村旅游的区域品牌形象。Combined with the practical situation of the development of suburban rural tourism in Yanping City,this paper puts forward four principles： localism,leisure,low-carbon ecology and community participation,the development of rural tourism should be clearly market positioning based on local customers,improve the tourism products system,promote cross-border cooperation with related industries,propose innovative marketing strategies relying on ＂Smarter Tourism＂in order to build a regional rural tourism image.

关 键 词：城郊型乡村旅游 开发策略 延平区 

分 类 号：F590.6[经济管理—旅游管理]