企业家社会资本、竞争战略选择与企业绩效——基于中国制造业上市公司的实证研究  

Entrepreneur's Social Capital,Competitive Strategy and Enterprise Performance——An Empirical Study Based on the Chinese Manufacturing on Listing Corporation

作　　者：邓健[1] 马红玲[1] 马琳[1] 

机构地区：[1]吉林财经大学,长春130117

出　　处：《工业技术经济》2015年第5期150-160,共11页Journal of Industrial Technological Economics

基　　金：吉林省教育厅重点资助项目"基于双重治理关系权衡的外部投资者保护研究"(项目编号:2014130)

摘　　要：本文把企业家社会资本分为两个维度,即企业家的制度性社会资本和企业家的市场性社会资本,并分别考察两者对企业绩效的影响效应。企业家通过利用他们在社会结构中这种特有的资源形成了企业在竞争战略层面提高企业价值的不同路径选择。本文以中国制造业上市公司数据对所提假设进行检验,结果表明,企业家制度性社会资本通过差异化战略提升企业绩效,市场性社会资本则通过低成本战略的中介效应提升企业绩效。即拥有制度性社会资本的企业家更容易从政府、科研机构获取知识、信息等优势资源而选择差异化战略,进而提高企业绩效;发展拥有更多市场性社会资本的企业家则可通过与客户供应商等良好的关系降低产品成本而选择低成本战略,实现企业的成功。In this paper, the entrepreneurs＇ social capital is divided into the entrepreneur＇s institutional social capital and the entrepreneur＇s market ability social capital, and this paper further analyzes how entrepreneurs＇ social capital two dimensions affect the per- formance of the enterprise. Entrepreneurs use their social capital and resources to form different paths in the competitive level which can improve the enterprise value. In this paper, we use data on Chinese manufacturing listed companies to test the mentioned hypothesis, and the conclusion is： the differentiation strategy is the entrepreneur institutional social capital＇s intermediary bridge to improve enterprise per-formance, marke tability of social capital through the mediation of low- cost strategy effect improve enterprise performance. That entrepreneurs are more likely to have imtitutional social capital from the government, scientific research institutions to acquire knowledge, information and other advantage resources and choose the differentiation strategy to promote the development of enterprise performance; development with more market ability, entrepreneur social capital can reduce product costs through good relationships with suppliers and customers to select a low- cost strategy to achieve business success.

关 键 词：企业家社会资本 差异化战略 低成本战略 企业绩效 

分 类 号：F272[经济管理—企业管理]