基于零售商O2O双渠道销售的闭环供应链协调策略  

Coordination Strategy of Closed-loop Supply Chains with Retailing and O2O Channels

作　　者：谢五洲[1] 丁雪峰[1] 王珍[1] 

机构地区：[1]三峡大学经济与管理学院,湖北宜昌443002

出　　处：《物流技术》2015年第9期220-222,共3页Logistics Technology

基　　金：湖北省教育厅资助项目(14Q025)阶段性成果

摘　　要：针对新产品在传统零售渠道销售基础上增加了电子商务渠道销售的闭环供应链决策问题,研究了分散与集中决策条件下的双渠道闭环供应链的产品与回收品定价、供应链最优利润。研究发现,分散条件下双渠道闭环供应链没有达到帕累托最优,通过设计成本支付后的利润共享契约,实现了供应链的协调,并进一步讨论了契约的边界条件及双方合作空间大小。In this paper, we studied the issues in the new and recycled product pricing and supply chain profit optimization of the closed-loop supply chains with two channels, which were the traditional retailing channel and the O2O channel, under the distributive and centralized decision-making modes respectively, and found that under the distributive decision-making mode, the supply chains hadn＇t reached Pareto optimization. Next by designing a profit sharing contract, we realized the coordination of the supply chain, and further discussed the boundary conditions of the contract as well as the room of cooperation for the parties in the supply chain.

关 键 词：闭环供应链 O2O双渠道 利润共享契约 合作空间 

分 类 号：F274[经济管理—企业管理] F713.365.1[经济管理—国民经济]