大学生低碳旅游认知、满意度与行为意向研究  

On College Students' Perception of,Satisfaction with and Behavior Orientation for Low-Carbon Tourism

作　　者：黄晨[1] 

机构地区：[1]苏州大学社会学院,江苏苏州215123

出　　处：《四川旅游学院学报》2015年第3期45-48,共4页Journal of Sichuan Tourism University

摘　　要：低碳是国家节能减排与可持续发展的重要战略,低碳旅游是旅游业响应低碳经济的重要途径。目前我国对于低碳旅游的研究尚处于起步阶段,大部分研究都是对政府宏观层面的政策解读以及对我国低碳旅游未来发展的定性思考,从行为学角度研究低碳旅游还不多见。当代大学生作为未来社会发展的引领者,具有改变旅游行为的重要作用。了解大学生对于低碳旅游的感知价值,并以"期望与认知—体验价值—满意度—行为意向"为研究框架,探索大学生低碳旅游相关问题,提出对策与建议,对于促进低碳旅游的广泛开展具有重要意义。Low carbonism is one of the crucial strategies of China ＇s policy of energy saving ,emission reduction and sustainable development .Low carbon tourism is initiated in response to the policy .Research on low carbon tourism,which is still in its primitive stage ,is mostly interpretations of the macro-level government policies and qualitative speculations on its future trends .Few studies are conducted from the perspective of behaviorism . College students ,as leaders of future social development ,play an important role in changing tourism behaviors . A study of their perception of low-carbon tourism under the frame of “expectation and perception-experience value-satisfaction-behavior orientation” will help to understand relevant issues and suggest corresponding strat -egies which aim to promote low-carbon tourism .

关 键 词：大学生 低碳旅游 认知 

分 类 号：F590.7[经济管理—旅游管理]