任务驱动体验式教学模式的过程控制及启示  

The Process Control and Enlightenment of Experiential Teaching Mode Based on Task-driven

作　　者：郑锐洪[1] 

机构地区：[1]天津工业大学管理学院,天津300387

出　　处：《高教论坛》2015年第5期36-39,共4页higher education forum

基　　金：天津市哲学社科规划项目"服务企业免费体验营销模式研究"(TJYY13-015)

摘　　要：任务驱动体验式教学是通过创设作业任务、营造体验情景,让学生主动参与其中,从而快乐地参与知识创建和能力建构的一种教学模式。以服务营销课程实践为例描述了体验式教学模式设计与实践过程。该模式以体验式学习理论为依据,体现了"以学生为中心"的探索性和竞争性学习理念,有效实现了从知识灌输到知识体验的转变、从知识建构到综合能力建构的提升。Experiential teaching makes students initiatively participate in cognition process through creating assignment tasks and experiential situations. The paper described the experiential teaching mode design through a course of Service Marketing. This mode is based on experiential learning theory. Student--centered, exploratory and emulative concept is shown by the method which seeks the switch to knowledge experience from knowledge inculcation and effective promotion from knowledge construc- tion to capacity construction.

关 键 词：任务驱动 体验式教学 过程控制 服务营销 知识体验 

分 类 号：G642.4[文化科学—高等教育学]