高校机构知识库营销推广研究  

Marketing and Promotion Research of Institutional Repository in University

作　　者：周沫[1] 马伊凡[1] 王珏[1] 杨舸[1] 

机构地区：[1]南京工业大学图书馆,江苏南京210009

出　　处：《现代情报》2015年第6期154-157,161,共5页Journal of Modern Information

摘　　要：本文通过对现有文献的研究分析,结合本馆机构知识库的建设推广实践,提出了一系列关于IR营销推广的策略和机制的设想,同时对著作权维护等问题也进行了研究。籍此,能够长期有效的推广机构知识库,促进学者之间的交流,展示和推广高校的学术资源和学术成果,为学术研究与交流服务,也为提高其学术声誉和影响力做出了积极地贡献。Based on the research and analysis of existing literature, combining with the practice of the cotrstruction and pro- motion of our library institutional repository, this article put forward a series of assumption about IR marketing strategy and mecha- nism, meanwhile for the maintenance issues such as copyright is studied. Whereby, a Long- term effective promotion of institu- tional repository could promote the conmmnication between the scholars, present and promote academic resources and achievements in university, support academic research and exchanges, make positive contriibution improve the academic reputation and influ-

关 键 词：机构知识库 IR 高校 营销 推广 

分 类 号：G258[文化科学—图书馆学]