基于Logistic模型的宁夏优质枸杞购买意愿影响因素研究  

Research on affecting factors of purchase willingness to Ningxia highquality wolfberry based on Logistic model

作　　者：毛宇飞[1] 李伟[1] 

机构地区：[1]北京林业大学经济管理学院,北京100083

出　　处：《中南林业科技大学学报》2015年第6期134-138,共5页Journal of Central South University of Forestry & Technology

基　　金：国家林业局林业公益性行业科研专项(201204107);教育部人文社会科学研究规划基金项目(09YJA910001);"森林碳汇的经济核算及其市场化研究"

摘　　要：随着我国居民生活水平的不断提升,消费者对无公害、绿色和有机枸杞产品的需求量也越来越高。通过对消费者实地调研数据进行分析,探讨了消费者个人特征、家庭情况、品牌忠诚以及价格变动对购买宁夏优质枸杞意愿的影响作用。在此基础上,针对开拓宁夏优质枸杞的消费市场、提升优质枸杞的品牌知名度、促进优质枸杞产业生态化发展提出了相关建议。With the continuous improvement of people＇s living standards, consumer demands for pollution-free, green and organic Ningxia wolfberry products are increasing. Based on the analysis of the field research data of customers, the influences of the consumer＇s personal characteristics, family situation, brand loyalty and price changes affecting on the purchase willingness on Ningxia high-quality wolfberry were explored. On this basis, the relevant recommendations to develop Ningxia high-quality wolfberry market, enhance the quality wolfberry brand awareness and promote the development of Ningxia high-quality wolfberry industrial ecology were put forward.

关 键 词：宁夏优质枸杞 产品购销 购买意愿 消费心理 LOGISTIC 模型 

分 类 号：S7-9[农业科学—林学] S727.3