基于营销理论视角的通识选修课程教改实践——以灾害地质课程为例  

The Teaching Reform Practice in Elective Curriculum of General Education Based on View of Marketing——A Case Study on Hazardous Geology Curriculum

作　　者：柳林[1] 王东启[1] 陈圆圆[1] 段玉山[1] 

机构地区：[1]华东师范大学地理科学学院,上海200241

出　　处：《高等理科教育》2015年第3期110-114,125,共6页Higher Education of Sciences

基　　金：上海市地理教育教学研究基地专项基金(项目编号:JW201383);2013年华东师范大学教学改革与研究项目"通识教育课程<灾害地质>建设与教学方法创新"(项目编号:201316)

摘　　要：通识教育是建设高水平大学、培养高素质大学生的重要途径。文章基于营销理论视角,以华东师范大学灾害地质课程教学改革为例,分析了课程目标受众的特点,探讨了网络时代下的课程定位原则和重点;提出了改革考核方式、发挥教师主导作用、动态调整课程定位的3点思考;总结了本课程中构建案例专题、研究探讨、问题启发、参与互动、参观实践等5种教学改革的有效方法。General education is a critical approach both to construct high-level university and cultivate high-quality undergraduates. In this paper,based on the view of marketing,we take the hazardous geology curriculum as an example,analyze the characteristics of target audience of the curriculum and discuss the principle and emphasis on curriculum-positioning in the internet era. And then,we put forward three points of view,including reforming the evaluation methods,exerting teachers′leading role,and dynamically adjus-ting the course-positioning. And five effective approaches to educational reform are proposed from the curricu-lum,which includes establishing case subject,researching and discussing,enlightening with questions,in-teracting,and visit the practice.

关 键 词：通识教育 教学改革 营销 灾害地质 

分 类 号：P694-4[天文地球—地质学] G642.3[文化科学—高等教育学]