绿色创业导向与企业绩效关系研究——基于中关村高新技术企业的分析  

Study on the Relationship between Green Entrepreneurial Orientation and Corporate Performance——Analysis Based on Zhongguancun Science Park's High-tech Enterprises

作　　者：王秀峰[1] 李华晶[2] 李永慧[2] 

机构地区：[1]南开大学商学院,天津300071 [2]北京林业大学经济管理学院,北京100083

出　　处：《软科学》2015年第6期42-45,共4页Soft Science

基　　金：国家自然科学基金青年基金项目(71202144;71202025);国家社会科学基金青年基金项目(13CJY090);中央高校基本科研业务费专项资金项目(JGTD2015-03)

摘　　要：基于创业导向及绿色创业理论提出绿色创业导向是一个多维度构念及维度构成,利用中关村地区132家高新技术企业的调查数据,验证了构建的绿色创业导向维度的有效性;使用回归分析方法研究了绿色创业导向各维度对企业绩效的影响。研究结果表明:绿色创业导向由创新导向、先动导向、环境导向、社会导向四个维度构成;这四个维度对企业绩效均有积极影响,但影响方面却存在差异。Based on theory of entrepreneurial orientation and green entrepreneurship, presents that the green entrepreneurial orientation is a multi-dimensional construct and its structure, and used the survey data of 132 high-tech enterprises in Zhongguancun area to verify the effectiveness of green entrepreneurial orientation＇s constructed dimension. Regression analysis method is used to research the relationships between green entrepreneurial orientation＇ dimensions and corporate performance. The results show that, green entrepreneurial orientation is consisted of four dimensions： innovative orientation, proactive orientation, environmental orientation, social orientation. The four dimensions impact corporate performance positively, but on different asuects.

关 键 词：绿色创业导向 企业绩效 高新技术企业 

分 类 号：F272[经济管理—企业管理] F276.44[经济管理—国民经济]