大众文化视野下高校传播非物质文化遗产策略研究  

Strategy Research on Promoting Intangible Cultural Heritage through Universities and Colleges from the Perspective of Mass Culture

作　　者：周铁菊[1] 

机构地区：[1]仰恩大学人文学院,福建泉州362014

出　　处：《钦州学院学报》2015年第4期42-46,共5页Journal of Qinzhou University

摘　　要：以市场为导向的大众文化在中国广泛流行,其传播策略和成功现状引起了人们的广泛关注。非物质文化遗产是中国传统文化的重要组成部分,借助高校这一平台进行有效的传播,对于活跃社会主义文化环境,增强民族的凝聚力和自信心,打造文化软实力具有重要的意义。高校开展非物质文化遗产的传播要转变思维,借鉴大众文化的传播经验,精心组织传播流程的各个环节,只有这样才能完成非物质文化遗产的有效传播。The market-oriented mass culture is very popular in China, which has gained widespread attention on its transmis- sion strategies. As an important part of Chinese traditional culture, intangible cultural heritage plays an important role in stimula- ting socialist culture, enhancing national cohesion and confidence, and improving cultural soft power. Universities and colleges, being effective promotion platform for intangible cultural heritage, should change concept, learn experience from mass culture transmission and elaborately organize every linkage of promotion to effectively popularize the intangible cultural heritage.

关 键 词：大众文化 高校 非物质文化遗产传播 

分 类 号：G122[文化科学]