在我国物流企业管理中如何运用品牌战略  

How to Apply Brand Strategy in Our Country's Logistics Enterprise Management

作　　者：魏赟鹏[1] 

机构地区：[1]牡丹江医学院,黑龙江牡丹江157011

出　　处：《物流科技》2015年第7期134-135,共2页Logistics Sci-Tech

摘　　要：我国的物流企业正处在快速发展阶段,但在发展中存在很多问题,例如物流企业规模小,营销意识薄弱。想要在激烈的市场中取得长足的发展,只有科学地、合理有效地制定和实施品牌战略,才能使物流企业在国际竞争中占有有利地位,并且快速进入可持续发展的道路。The businesses of logistics develop rapidly in our country, but there are many questions in the development of the businesses, such as the small business of logistics weaken consciousness of management of sell. If the businesses want to get long development in the intense market, they need insti- tute and practice and scientific reasonable and effective strat- egy of trade mark, then their businesses can occupy a favor- able position in the international competition and walk in the lasting developable way rapidly.

关 键 词：品牌 品牌战略 物流企业 

分 类 号：F272[经济管理—企业管理]