行业形势风云变幻,INTERMAT 2015展精彩依旧  

INTERMAT 2015 Remained Marvelous

作　　者：陈能诵[1] 周贤彪[1] 马琳[1] 

机构地区：[1]《建设机械技术与管理》编辑部

出　　处：《建设机械技术与管理》2015年第5期26-42,共17页Construction Machinery Technology & Management

摘　　要：巴黎工程机械展（下称INTERMAT 2015）于巴黎时间2015年4月20日至25日在巴黎举行。本刊及中国工程机械品牌网派出4名记者前往巴黎进行现场报道。根据主办方的数据,INTERMAT 2015的观众数量达18.3万人（其中已登记的观众数量为131624人）,这一数字比上届INTERMAT2012展下降了8.5%。The 10 th Intermat show closed its doors on 25 April 2015 with visitors numbers of 183,000(including 131,624 identii ed visitors) recorded during its six days. These numbers are slightly down(-8.5%) compared to those of 2012, a recordb reaking year. Moreover, Intermath asemented its international focus with 35% of visitors coming from 168 countries including from the Middle East, North Africa and Turkey, which all performed particularly well this year. For the 1,410 exhibiting companies(+5%) with high expectations of this three-yearly event, Intermat 2015 of ered an opportunity to prepare for the future thanks to its strong international appeal, particularly in EMEA(Europe, Middle East and Africa) countries, and its ability to attract high quality visitors with investment projects, many of which were decided at the show. CMTM and CCM-1 have sent 4 journalists attending this Intermat.

关 键 词：工程机械展 现场报道 行业形势 INTERMAT 2015 日至 演示活动 开幕剪彩 展示平台 观众人数 系列研讨会 

分 类 号：F713.83[经济管理—广告] F416.4[经济管理—产业经济]