浅谈药品超市中的POP广告设计应用策略  

A Brief Discussion on Strategies of POP Advertisement Design and Application in the Drug Supermarket

作　　者：孙湛[1] 

机构地区：[1]安徽商贸职业技术学院艺术设计系,安徽芜湖241000

出　　处：《科教文汇》2015年第14期165-167,共3页Journal of Science and Education

摘　　要："药品超市"已成为当前药品销售的重要经营形式之一,POP广告在药品超市中能够起到显著的宣传促销作用。本文从POP广告的功能本质、药品超市中POP广告设计要点、POP广告与消费者视觉心理和行为习惯等三个方面对POP广告在药品超市中的设计应用策略提出了建议与思考。＂Drug supermarket＂ has become one of the most im- portant business forms in current drug sales, and POP advertising could play a significant role in publicity and promotion in the drug supermarket. This paper puts forward the thoughts and sug- gestions for the POP advertisement design and application strate- gies in the drug supermarket from the following three aspects： the functional essence of POP advertising, POP advertising design points in the drug supermarket, POP advertising and consumers＇ visual psychological and behavioral habits.

关 键 词：药品超市 POP广告 促销 策略 

分 类 号：F713.8[经济管理—广告]