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出 处:《道路交通与安全》2015年第3期18-22,共5页Road Traffic & Safety
摘 要:旧城历史文化保护区一般为街区或建筑群,其内部以步行道为主,游客游览耗费体力大.为优化游览交通组织,提升游客游览品质,本文以北京市旧城区什刹海历史文化保护区为例,进行旧城历史文化保护区旅游交通行为特征研究.首先,从游客个人属性信息、出行行为、游览行为等方面,对游客旅游交通行为进行问卷调查,并提取特性变量;然后,分析景区特点及游客游览目的差异性,将游览类型分为2类:购票文物游、非购票休闲游;最终,通过特性变量与游览类型的相关性分析,筛选出特征指标,并利用这些指标给出两类游览的交通行为特征描述,进而给出优化建议.In general, historical districts and old towns consist of blocks or buildings, where the main roadsare for pedestrians only. In order to optimize touring routes and improve the touring quality, this paper researched the characteristics of tourist traffic behaviors by taking the Shichahaias an example. Firstly, we collected dataand extracted feature variables from a questionnaire survey, which was comprised of information about individual attributes, travel behaviors, tourists behaviors, and so on. Then, we analyzed the characteristics of the scenic spots and the difference of tourist destinations, and divided touring types into two categories, i.e. the ticketed tours and no-ticket leisure tours. Finally, we give the characteristic description of traffic behaviors from two touring types via characteristic indexes, which are obtained by analyzing the correlation between feature variables and touring types.
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