低碳产品价值对消费者低碳偏好的影响  

Impact of Low-carbon Product Value on Consumer Low-carbon Preference

作　　者：李桂陵[1] 蔡菊珍 

机构地区：[1]湖北工业大学经济与管理学院,湖北武汉430068

出　　处：《湖北工业大学学报》2015年第3期60-64,共5页Journal of Hubei University of Technology

摘　　要：低碳产品价值是消费者进行选择的依据,也是低碳产品有别于其他普通或高碳产品的重要标志。通过问卷调查,基于四维价值理论框架,结合环境态度,提出低碳产品价值对消费者低碳偏好影响模型,采用回归模型,实证研究低碳产品价值对消费者低碳偏好的影响。结果表明,低碳产品的功能价值和感知价值对消费者低碳偏好的影响最为显著,社会价值和情感价值对其影响并不显著,在环境态度这个变量的调节作用下,低碳产品价值对消费者偏好的影响较显著。Low-carbon product value is not only a choice basis for consumers,but also an important factor that distinguishes low-carbon products from high-carbon or other common ones.Based on the four-dimensional theory of value and the results of questionnaire survey,combining with environmental attitudes,The paper built a model of low-carbon product value influencing consumer low-carbon preference,and studied the consumer Low-carbon preference adopting the regression model.The results show that the function and perceived value influence consumer lowcarbon preference significantly,but not social and emotional value.With the regulating effect of environmental attitudes,low-carbon product value influences consumer low-carbon preference significantly.

关 键 词：低碳产品价值 环境态度 消费者低碳偏好 

分 类 号：F272[经济管理—企业管理]