产业视角下竞争战略滞后效应研究  

Analysis on the Time Lag Effect of Competitive Strategy under the Perspective of Industry

作　　者：雷辉[1] 王亚男[1] 

机构地区：[1]湖南大学工商管理学院,湖南长沙410082

出　　处：《经济管理》2015年第7期45-53,共9页Business and Management Journal ( BMJ )

基　　金：国家自然科学基金项目"企业战略类型及模型组合与绩效的动态映射研究"(71272208)

摘　　要：本文从滞后效应角度分析竞争战略与企业绩效之间的关系,通过建立CFA-VAR模型及脉冲响应函数来分析竞争战略影响企业绩效的滞后性和持续性。在此基础上,进一步比较两种竞争战略在不同产业中的实施风险,从而为企业实施竞争战略提供合理化建议。研究发现,从竞争战略角度分析,竞争战略会引发企业绩效的滞后性和持续性;从产业角度分析,第一产业实施低成本战略可以获得较短的绩效滞后期和较长的绩效持续期;第二产业实施低成本战略可以获得较短的绩效滞后期,实施差异化战略可以获得较长的绩效持续期;第三产业实施低成本战略可以获得较短的绩效滞后期和较长的绩效持续期。Competitive strategy is a set of plans and actions to guide and manage specific strategic business unit under the restriction of total strategy, closely related to levels of performance of an enterprise. The relationship be- tween competitive strategy and enterprises performance has been an important topic of Strategic Management. A comprehensive analysis of the relationship between competitive strategy and enterprises performance is conductive to evaluate the advantages and disadvantages objectively of the strategy, providing theoretical guidance and practical foundation for the enterprise to develop and implement the strategy. However, the existing studies mainly analysis which type of competitive strategy can more effectively improve the enterprises performance in a short term, and less study the long-term performance of competitive strategy, not to mention the analysis of time lag effect of competitive strategy. Time lag effect is an important factor which affect enterprises performance, and it is essential for enter- prise. The study of time lag effect under different industrial environments has important significance. From a macro perspective, the optimization and upgrading of industrial structure is one of the important issues of national develop- ment, and economic growth must be accompanied by constantly adjusting and optimizing of industrial structure for the optimization of industrial structure can further promote economic development. With the development of socio-e- conomic progress, value and proportion of national economic sectors changing, the structure of industrial also be- coming more rational. China has set up a clear direction and goals of industrial upgrading, we must guide the de- velopment of enterprises while combine with the industry environment and characteristics, and steady progress in the pace of industrial restructuring. Competitive strategy is an important part of corporate strategy, a comprehensive analysis of time lag effect of competitive strategies in different industrial envi

关 键 词：差异化战略 低成本战略 滞后效应 企业绩效 

分 类 号：F270.3[经济管理—企业管理]