浅析互联网思维下体育广告的营销策略  

Marketing Strategy of Sports Advertising under the Internet Thinking

作　　者：郭妍妍[1] 解毅飞[1] 苗苗[1] 

机构地区：[1]曲阜师范大学体育科学学院,山东曲阜273165

出　　处：《湖北体育科技》2015年第6期495-496,共2页Hubei Sports Science

摘　　要：运用文献资料、数理分析等方法,以互联网思维为背景,对运用互联网思维的必然性、传统和网络模式下的对比及如何运用互联网思维与传统相结合推动产业发展等方面阐述了互联网思维的重要性,为推动体育广告业进一步发展提供理论依据。By using the methods of literature material and mathematical analysis, and taking internet thinking as the background, it discusses the importance of Internet thinking from aspects of inevitability of using internet thinking, comparison of traditional mode and network mode, and how to use internet thinking combined with traditional to promote industrial development. It provides a theoretical basis for promoting further development of sports advertisement.

关 键 词：体育广告 营销创新 互联网思维 策略 

分 类 号：G80-05[文化科学—运动人体科学]