四川省宜宾市茶叶电子商务发展现状及建议  

The Status and Suggestions about Tea Marketing e-Commerce Development of Yibin

作　　者：王春梅[1] 叶玉龙[1] 刘跃云[1] 陈叙生[1] 

机构地区：[1]四川省宜宾市农业科学院,四川宜宾644600

出　　处：《安徽农业科学》2015年第21期344-346,共3页Journal of Anhui Agricultural Sciences

基　　金：国家茶叶产业技术体系资助项目

摘　　要：通过分析四川省宜宾市茶叶传统销售模式及网络营销现状,对比2种营销模式的优缺点,阐述了使用网络营销推广对促进宜宾茶产业发展的重要性。从网络媒介具有开放性、全球性、低成本、高效率等特点出发,根据市政府部门的主导方向及支持政策,结合"中国·宜宾早茶节"的宣传展示,从保障产品质量、完善物流信息、保证销售信用、提高售后服务质量、充分利用宜宾市茶叶质量安全追溯体系等角度,提出促进宜宾市茶叶电子商务发展的建议。By analyzing the traditional sales model and network marketing status of Yibin City, the advantages and disadvantages of the two marketing models were compared. The importance of the use of network marketing to promote the development of tea industry in Yibin City was elaborated. From the characteristics of network media, such as open, global, low cost, high efficiency and other characteristics, according to the municipal government＇s leading and supporting policies, combined with ＂China Yibin tea festival＂ propaganda campaign, from perspectives by guarantee product quality, improve logistics information to ensure sales credit, improve service quality, and full use of Yibin tea quality and safety traceability system, several suggestions for promoting tea industry e-commerce development were put forward.

关 键 词：宜宾市 茶叶 电子商务 

分 类 号：S9[农业科学—水产科学]