浅析服装的色彩与营销之间的关系  

The relationship between the color of clothing is analysed and marketing

作　　者：钟兴[1] 

机构地区：[1]江西服装学院,江西南昌330201

出　　处：《纺织报告》2015年第7期63-65,共3页

摘　　要：服装的营销在服装行业有着不可替代的重要地位,而在营销的过程中,服装的色彩无疑成为了营销的一个热点被运营者所关注。本文从多角度分析了服装的色彩对服装营销的影响,其中包含了服装品牌的形象树立、服装广告宣传的影响以及对服装陈列的影响。并且由此引述出未来色彩营销在服装营销中的重要性。Color marketing has become the common our time working on a way of marketing, and has a significant influence on the clothing marketing. Based on marketing theory on the basis of deep understanding of color, further from the multiple perspectives analysis the influence of color marketing of clothing, namely to the clothing brand influence, to the clothing advertising influence and impact on clothing display. This paper expounds the importance of color marketing in clothing marketing in the future.

关 键 词：色彩营销 服装陈列 品牌 广告 

分 类 号：J524[艺术—艺术设计]