论“完全真实任务”在广告实践教学中的运用——以“完全真实任务”横向课题为例  

On the Application of Totally Real Mission in the Advertising Practice Teaching

作　　者：李光辉[1] 马碧芳[1] 

机构地区：[1]福建师范大学,福建福清350300

出　　处：《长沙大学学报》2015年第4期157-160,共4页Journal of Changsha University

基　　金：福建师范大学福清分校广电专业与福清市检察院文化共建项目;项目编号:H201403

摘　　要：在诸多高校向应用技术类转型的大背景下,作为应用性较强的广告类课程应该不断加强学生的实践锻炼。"完全真实任务"作为全真型的实践教学方式,对锤炼学生广告全程操作能力有着特殊价值。"完全真实任务"的发掘离不开各类资源的整合,而实践中课程间的协调联动、各"知识主体"的互动配合则是任务完成的保证,另外还要做好项目成果的考核与展示。Against the backdrop of many colleges transforming towards the technology applied type,advertising as an applied course should enhance the practice training of students in their study process.As a completely true practice teaching method,“Totally Real Mission”has special value in improving students’practical ability of doing the entire advertising works.The integration of resources is important for the exploration of “Totally Real Mission”,and the corporation among courses and the interaction among “Knowledge A-gent”are the guarantee for the fulfillment of missions.Furthermore,we should also find the right way to test and exhibit the achieve-ments of the mission.

关 键 词：完全真实任务 广告 实践教学 

分 类 号：G642.0[文化科学—高等教育学]